Web Analytics

Website analytics and website reporting software provide ways of benchmarking your website performance.  This is essential to the marketing and management of the site.  Far more than just reviewing visitor reports, a good analytics programme lets you see a wide variety of information about site performance, ranging from sources of traffic to the paths users take through the site. 

We offer Google Analytics set up and support and other web analytics packages such as Webtrends.  Google Analytics training forms part of our portfolio, to ensure that you can use the tool well.  Alternatively we can provide website visitor reporting that highlghts actions required monthly.

Service features

  • Set up of Google Analytics on your website
  • Regular, detailed reporting
  • Training
  • Statistical analysis and recommendation
  • Dedicated account manager

Contact us for more background and to enquire about our free site audits

More about web analytics

  • An important role or function of analytics is to help understanding of customer behaviour, deemed to be an important use by 70% of companies. 
  • Online measurement has become a vital  tool in improving the customer experience, something which has become even more potent as a result of analytics which allow companies to tie up data with individual customers.
  • Campaign management and site usability improvements are an important use of web analytics for 58% and 56% of companies respectively.

 (Online Measurement & Strategy Report 2008,
   E-consultancy.com)

Contact us today to find how we can improve your site's performance through analysis