The simple and clean design perfectly reflects the subtlety and luxury associated with the Applecross brand.
Applecross is a leading Scottish house builder and property developer with homes tailored toward the luxury end of the market.
The Brief:
To develop an interactive website and subsequent microsites for each new Applecross development released to the market. The site was to truly engage the audience with the Applecross brand, encouraging interactivity, particularly when browsing through available properties. Within such a competitive market, an online marketing strategy was necessary to generate increased site traffic through Search Engine Marketing.
The Solution:
A simple, clean design was created that ensured consistency with the Applecross brand. The site was built on our in-house
Content Management System, providing the client with a range of manageable features including search functionality, form builder and control of data within flash files. A series of interactive microsites were established for each development containing sophisticated property locators, often with flash functionality. A range of
SEO techniques were used to increase the volume of traffic to the Applecross site.